Looking like a tosser is expensive…

Ok, I’ll admit it, I’ve got a bit of a thing for nice cycling gear.  If you’ve never been to Rapha’s website, this is the sort of stuff I love:

Rapha - gorgeous gear to confirm your Euro Poseur status...

Rapha - gorgeous gear to confirm your Euro Poseur status...

Whilst I’d like to say this gear is gorgeous from first hand experience, I have to admit to having only touched it whilst it clothed the lilly white body of another cyclist and the rest of my admiration has been from afar.  Why?  Well, because it’s just so bloody expensive.

That white jersey that you see Mr Super-serious-corporate-cycling-is-the-new-golf bloke wearing in the shot above will set you back well over A$200 (they kindly list a range of currencies - from 110 pounds to US$185 to 160 euros).  At least in the case of Rapha the gear is really well made, it’s made out of sportwool and other more refined materials so you could mount an argument that at least you’re getting value for money.

If I told my wife that I’d just dumped $220 on a jersey I was going to get sweaty in I reckon she’d kick me from here to next week.  Of course, it all depends on how much you want to look good when out posing on the bike.  Me, I’ll take keeping my manhood over looking super cool. 

I don’t mind forking out for a little nice clothing, but let’s be serious - some of this stuff is just stupidly over-priced.  I really like the Rock Racing gear, but for standard polyester gear, the pricing is just simply way over the top.  Fat Cyclist (good blog, well worth reading) has a pretty good tongue in cheek piss take of the Rock Racing products and how over-priced they are - have a read here.  These guys, however are just following the first rule of fashion - if you really want to make your stuff desirable, put it almost, but not quite out of reach.  How else can you explain people paying $500 for a pair of jeans (manufactured by none other than Rock & Republic, the business behind Rock Racing).

The reality is, most of my gear comes from Probikekit and is chosen for it’s combination of a decent aesthetic, quality and the right price.  That really means that it’s gotta look ok, be made by a manufacturer that I know from past experience can sew a garment together that won’t fall apart, and is reasonably priced.  Occasionally I’ll like something enough to just say “stuff it, I’ll buy it”, but generally speaking I will stick to the bargains.  For example, I almost shelled out for a Saunier-Duval-Scott team kit because I had some man love for Ricco.  Thankfully I didn’t!

Having said all this, stuff that looks good and performs well functionally is always nice to have.  I’ve got some very nice high end Santini knicks which mean that whenever I put on an older, cheaper pair of knicks I get a shock about how bad some of the cheap stuff really is. 

One of the biggest issues of course is that whilst we may think we look really cool, all the public at large sees is a bunch of lycra clad, shaved down oddities.  Try walking into work after jumping off the bike in a full euro kit and check out the looks you get - and the fodder you provide for being teased for the coming 6 months!

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There Are 5 Responses So Far. »

  1. I agree that Rapha stuff looks fantastic but is way overpriced. In life though I’ve found that the best looking, most desirable is usually the most expensive. Sad but true…. We can keep dreaming for the day that we just ride the 5k down to the local cafe with our latest ultra light race bike in our rapha gear to sip on a latte whilst munching on a biscotti.

  2. That’s a bit tough on ‘Mr Super-serious-corporate-cycling-is-the-new-golf.’ It’s actually Dominique Gabellini in the picture - a London based, Italian Cat 2 vet with a useful sprint. He’s also the Press / PR man for the Rapha Condor Recycling team.

    However, you’re right, the Rapha kit is unashamedly pitched at the aforementioned profile and it shows in their fit. What fits across the shoulders tend to be too large across the stomach and vice versa. I want to use their kit but I just don’t get on with it.

  3. CP - agree mate, I’ve also found that to a certain extent with cycling gear you get what you pay for… If you want quality that will last you generally have to shell out for it…

    Fair call Huw… I actually wrote the above pretty tongue in cheek and am actually jealous of the pretty cool euro look that Gabellini has in the pic…

  4. I agree, it all about the look some/most of the time. Rapha is really nice gear. How else can I explain dropping 30bucks on white sidi shoes covers that are pretty much just socks and wouldn’t even keep my feet warm in the gentlest of zephers.
    PS Nice site GJ! Didn’t know you were with Nth Subs bike club. I came out for a ride with you boys about a month ago- goodtimes. Very friendly atmosphere- The almond croisant afterwards made my day.

  5. Yep - I’ve actually admired the shoe covers from afar, but am yet to drop my coin on some because they never seem to be available in my size.

    Glad you like the site… I’m an NSCC boy, but don’t ride with them much, just a bit of racing…

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